Oriflame India enhances brand portfolio, Signs Huma Qureshi as Brand Ambassador, Colour Cosmetics
~ Unveils professional color cosmetics range - ‘The ONE’ ~
15th October 2014, New Delhi: Direct Selling major, Oriflame India, today unveiled a scintillating and exuberant addition to the Oriflame family, and welcomed the stunning Bollywood diva, Huma Qureshi as the face for the brand’s color cosmetic range- The ONE.
The range of cosmetics, inspired by the successful and contemporary woman, is set to be the reason for every woman’s delight.
The evening rendezvous witnessed a dazzling fashion show characterized by flair and panache, where renowned models like Sonalika Sahay, Noyonika Chatterjee, Donna Masih, Anchal Oberoi and Krishna Somani amongst others, walked the ramp along with the show-stopper Huma Qureshi, who launched the new range amidst much fanfare at the Residence of the Ambassador of Sweden.
The evening also saw an intriguing, magnificent performance by Fusion Angels who redefined aerial performances and left the audience spellbound.
The enjoyable evening unveiled under the headship of Mr. Niklas Frisk, Vice President & Head of South Asia and MD, Oriflame India, who asserted “At Oriflame, this year has been filled with numerous significant developments; from our entry in the hair color segment to the upcoming launch of wellness supplements - from opening world class offices to constantly renovating on our current product portfolio. Today with addition of Huma Qureshi in Oriflame family and launch of The ONE range, we are confident to take the momentum of growth forward. Huma personifies the strength and values of a contemporary Indian woman which reflects with our brand values. ”
Known for her phenomenal portrayals in movies such as Gangs of Wasseypur and Dedh Ishqiya, Huma Qureshi, has been signed to promote Oriflame’s color cosmetics range.
Talking about association with Huma Qureshi, Mr. Mirek Kopriva, Regional Marketing Director South Asia, Oriflame, said, “At Oriflame, we believe challenging and re-defining standards with our endeavors. With Huma, we connect to the quintessential beauty that resides in all Indian women. The association further strengthens our determination to provide products that are made especially for the Indian skin.”
Speaking on her association with Oriflame India, Ms. Huma Qureshi, said, “I feel deeply honored to be associated with a brand that has such deep resolve towards emancipating women. I have been following Oriflame’s growth in the country and the brand’s devotion towards its consultants and consumers has touched my heart. Oriflame’s path-breaking products are developed by combining the wisdom of nature with the best of science. I look forward to a fruitful association with the brand.”
The versatile new makeup range comprises secrets from the experts that are a must-haves for your beauty regime. With three new beauty ranges- Every Day Beauty, High Impact and Long Wear, the range offers something for everyone.
Oriflame The ONE Everyday beauty provides magical solution to transform one’s day-to-day makeup routine from high- maintenance to effortless.
Oriflame The ONE Long wear range contains indulging, long-stay products to keep you looking great all day long.
Oriflame The ONE High Impact range offers an exciting, high-performance, innovative and on-trend range of products to highlight the diva in you!
Elaborating on The ONE range, Ms. Prachi Mohapatra, Category Manager, South Asia said, “ In our endless endeavor to provide the best to our consumers, Oriflame presents a bonanza for all - a holistic range of cosmetics to reveal the stunning you at every occasion. The cosmetics range - ‘THE ONE’ is a powerful mix of Oriflame’s famed goodness coupled with latest advancements in technology. This festive season, women can re-discover enthralling looks with Oriflame’s new long-lasting range. The coming months will also see expansion of the range with addition of impressive products that complement the Indian skin tone and provide unmatched results.”
October launches will include the following beauty enhancing miracles:
- The ONE Illuskin Foundation SPF 20- Rs.799/-
- The ONE Illuskin Concealer - Rs. 349/-
- The ONE Volume Blast Mascara– Rs. 529/-
- The ONE Eyeliner Stylo– Rs.499/-
Founded in 1967, Oriflame is a beauty company selling direct in more than 60 countries. Its wide portfolio of Swedish, nature-inspired, innovative beauty products is marketed through approximately 3 million independent Oriflame Consultants, generating annual sales of around €1.5 billion. Respect for people and nature underlies Oriflame’s operating principles and is reflected in its social and environmental policies. Oriflame supports numerous charities worldwide and is a Co-founder of the World Childhood Foundation. Oriflame Cosmetics is listed on the Nasdaq OMX Nordic Exchange.
For more information, log on to www.oriflame.co.in or SMS Oriflame to 59994.
For further information please contact:
Mallika Sinha Kundu
Oriflame India Pvt Ltd