~ Unveils professional color cosmetics range - ‘The ONE’ ~
15th October 2014, New Delhi: Direct
Selling major, Oriflame India, today unveiled a scintillating and exuberant
addition to the Oriflame family, and welcomed the stunning Bollywood
diva, Huma Qureshi as the face for the brand’s color cosmetic
range- The ONE.
The range of cosmetics, inspired by the successful and
contemporary woman, is set to be the reason for every woman’s delight.
The evening rendezvous witnessed a
dazzling fashion show characterized by flair and panache, where renowned models
like Sonalika Sahay, Noyonika Chatterjee, Donna
Masih, Anchal Oberoi and Krishna Somani amongst others, walked the ramp along with the
show-stopper Huma Qureshi, who launched the new range amidst much fanfare at
the Residence of the Ambassador of Sweden.
The evening also saw an intriguing, magnificent
performance by Fusion Angels who redefined
aerial performances and left the audience spellbound.
The enjoyable evening unveiled under the
headship of Mr. Niklas Frisk, Vice President & Head of South Asia and
MD, Oriflame India, who asserted “At Oriflame, this year has been filled
with numerous significant developments; from our entry in the hair color
segment to the upcoming launch of wellness supplements - from opening world
class offices to constantly renovating on our current product portfolio. Today
with addition of Huma Qureshi in Oriflame family and launch of The ONE range,
we are confident to take the momentum of growth forward. Huma personifies the
strength and values of a contemporary Indian woman which reflects with our
brand values. ”
Known for her phenomenal portrayals in movies such as
Gangs of Wasseypur and Dedh Ishqiya, Huma Qureshi, has been signed to promote Oriflame’s
color cosmetics range.
Talking about association with
Huma Qureshi, Mr. Mirek Kopriva,
Regional Marketing Director South Asia, Oriflame, said, “At
Oriflame, we believe challenging and re-defining standards with our endeavors.
With Huma, we connect to the quintessential beauty that resides in all Indian
women. The association further strengthens our determination to provide
products that are made especially for the Indian skin.”
Speaking on her association with Oriflame
India, Ms. Huma Qureshi, said, “I feel deeply honored to be associated
with a brand that has such deep resolve towards emancipating women. I have been
following Oriflame’s growth in the country and the brand’s devotion towards its
consultants and consumers has touched my heart. Oriflame’s path-breaking
products are developed by combining the wisdom of nature with the best of
science. I look forward to a fruitful association with the brand.”
The versatile new makeup range comprises secrets from the
experts that are a must-haves for your beauty regime. With three new beauty
ranges- Every Day Beauty, High Impact and Long Wear, the range offers something for everyone.
Oriflame The ONE Everyday beauty provides
magical solution to transform one’s day-to-day makeup routine from high-
maintenance to effortless.
Oriflame The ONE Long wear range contains indulging,
long-stay products to keep you looking great all day long.
Oriflame The ONE High Impact range offers an
exciting, high-performance, innovative and on-trend range of products to
highlight the diva in you!
Elaborating
on The ONE range, Ms. Prachi Mohapatra, Category Manager, South Asia said, “ In
our endless endeavor to provide the best to our consumers, Oriflame presents a
bonanza for all - a holistic range of cosmetics to reveal the stunning
you at every occasion. The cosmetics range - ‘THE ONE’ is a powerful mix of
Oriflame’s famed goodness coupled with latest advancements in technology. This
festive season, women can re-discover enthralling looks with Oriflame’s new
long-lasting range. The coming months will also see expansion of the range with
addition of impressive products that complement the Indian skin tone and
provide unmatched results.”
October launches will include the following beauty
enhancing miracles:
-
The ONE Illuskin Foundation SPF 20- Rs.799/-
-
The ONE Illuskin Concealer - Rs. 349/-
-
The ONE Volume Blast Mascara– Rs. 529/-
-
The ONE Eyeliner Stylo– Rs.499/-
Availability: Contact your nearest Oriflame consultant or SMS Oriflame to 59994.
Founded in 1967, Oriflame is a beauty company
selling direct in more than 60 countries. Its wide portfolio of Swedish,
nature-inspired, innovative beauty products is marketed through approximately 3
million independent Oriflame Consultants, generating annual sales of around
€1.5 billion. Respect for people and nature underlies Oriflame’s operating
principles and is reflected in its social and environmental policies. Oriflame
supports numerous charities worldwide and is a Co-founder of the World
Childhood Foundation. Oriflame Cosmetics is listed on the Nasdaq OMX Nordic
Exchange.
For more information, log on to www.oriflame.co.in
or SMS Oriflame to 59994.
For further information please contact:
Mallika Sinha Kundu
Oriflame India Pvt
Ltd
mallika.sinha@oriflame.co.in
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